Is your website unintentionally excluding people?
The Good Sh*ft—Vol. 06. March 2025
The Goods just got snappier.
Meet The Good Sh*ft—your quick, actionable hit of brand, website, and UX wisdom. No fluff, just smart tweaks that can make a real difference.
Think of it as a mini power-up for your website and brand—because done right, small shifts = big impact for your business.
First up: 3 ways your website might be unintentionally shutting people out (and how to fix it).
👇 Read on and make the shift.
Your website should welcome all potential clients, but if accessibility isn’t considered, you could be shutting people out.
There are so many ways website design can miss the mark. Not only in unwittingly excluding people, but the possible difference between a website bounce or a purchase; a booking or new connection with your community.
So, where to start?
Text sizes and colour contrast, legibility and labelling, user experience and navigation… Oh my!
It’s a big topic.
But, if you’re ready to make small changes that can make a big difference, you’re in the right place.
Three quick checks to get you started:
🖥️ Colour contrast—Is your text readable? Use a contrast checker like Colorable to make sure.
🔍 Navigation clarity—Are buttons, menus, and key actions obvious and easy to use? Use clear, action-driven labels, keep them short, and go with consistent wording.
🎙️ Screen-reader friendly?—If your website relies heavily on images, add alt text so everyone gets the full picture. If you have a bunch of images without descriptions, you could work through by adding alt text to just a few at a time.
Small tweaks can make a massive difference—for your audience and your brand.
Ready for real shifts with your website or brand? Book a free 20-minute consult to see how we can help→
This content is for general information only and not intended as specific advice. For guidance tailored specifically to you, your business and requirements, consult a qualified professional.
