Gato Loco
After a strong first year, Gato Loco needed to clearly convey their expertise and the transformative experience they offer—far beyond just a haircut—to take their business to the next level.
Their website lacked spark, not truly reflecting the richness of Gato’s thoughtful, high-level service. Scattered SEO also meant they weren’t ranking well in searches.
We set out to boost Gato’s brand and online presence—to attract the right customers, grow their community, and boosting search rankings.
We started with a Strategy Workshop—to dig deep to understand their offer, impact, ethics, and goals—turning insights into clear brand messaging and SEO strategy.
A Brand Refresh refined their identity while keeping beloved brand elements, shifting their positioning to premium-cool while injecting rich personality and depth.
A new UX-led Website created a user-friendly, SEO-integrated site with clear messaging, well-placed CTAs, and a seamless client journey.
Photography Art Direction seamlessly linked their brand and in-salon experience with a photography brief to guide a suite of images, and ensuring consistency across all touchpoints.
WHAT WE DID 🪄
→ Brand Development
→ Strategy Workshop
→ Brand Refresh
→ UX-led Web Design
→ Customised Squarespace build
→ Copywriting with SEO integration
COLLAB CREDITS 🎯
Copywriting by Lucy Bleakley
Photography by Phillip Mountfort
❤️ ❤️ ❤️
“Lynley really took the time to understand our vision and helped us capture the true essence of our brand. The final result is a bespoke design that feels authentic, vibrant, and completely ‘us.’”
DECIO—FOUNDER, GATO LOCO
