Gato Loco
→ Strategy Workshop
→ Brand Positioning
→ Brand Refresh
→ UX-led Website Design
→ Copywriting with SEO integration
FEATURING:
Copywriting by Lucy Bleakley
Photography by Phillip Mountfort
Not Your Average Local Hair Salon
After a strong first year, Gato Loco needed to clearly convey their expertise and the transformative experience they offer—far beyond just a haircut—to take their business to the next level.
Their website lacked personality and didn’t reflect the richness of Gato’s thoughtful, high-level service. Scattered SEO also meant they weren’t ranking well in searches.
We set out to elevate Gato’s brand and online presence—to showcase their sheer skill and what makes them truly special—to attract the right customers, grow their community, and boosting search rankings.
We started with a Strategy Workshop—to dig deep to understand their offer, impact, ethics, and goals—turning insights into clear brand messaging and SEO strategy.
A Brand Refresh refined their identity while keeping beloved brand elements, shifting their positioning to premium-cool while injecting rich personality and depth.
A UX-led new Website created a user-friendly, SEO-integrated site with clear messaging, well-placed CTAs, and a seamless client journey.
Photography Art Direction seamlessly linked their brand, messaging and real-life experiences by crafting a photography brief to guide a suite of hero and supporting brand images, ensuring consistency across all touchpoints.
Soon after website launch, Gato Loco quickly saw results, reaching #2 search ranking for a strategic keyword.
Gato Loco are now represented by a brand that truly reflects the richness and expertise of their craft, attracting the right clients and fostering the growth of their community—empowering the team to support happy clients.
