Your Ultimate Brand Superpower
Build trust, confidence + connection (aka reel ‘em in!) faster than words ever could.
The Good Sh*ft — Published October 2025
What do Batman, Wonder Woman and McDonalds have in common?
They all use colour to signal trust, power, and recognition — instantly.
Studies back it: we can form first impressions in just 0.05 seconds, and up to 90 percent of judgment can be based on colour.
In branding, colour isn’t decoration — it’s strategy.
Let’s take a look:
Tell me you’re McDonalds…
Without telling me you’re McDonalds.
🟡 🔴
Yeah, it’s the golden arches and creepy clown too (sorry-not-sorry, Ronald!) but the red + yellow are KEY.
(Simply terrifying).
Here’s my hot take:
Psychology 🎨
+ Recognition 👁️
+ Accessibility 🧠
= Your brand’s superpower.
And since maths was always my strong suit (no comment, Dad!) here how to make that work for you:
3 shifts to brand trust:
Psychology
(Tap into emotion, not trend). Your brand colours should reflect how you want people to feel when they interact with you.
Shift #1:
List three emotions your brand should evoke (e.g. trust, optimism, calm).
Then explore palettes that express them — try Coolors or Khroma for inspiration.
Accessibility
(Make it easy to trust you). If people can’t read your content, they can’t connect with you.
Shift #2:
Check your contrast using WebAIM Contrast Checker.
AA compliant contrast (as a guide, 4.5:1 contrast or better) keeps your content legible and professional.
Recognition
(Repeat this. Everywhere). Colour is a shortcut to instant recognition. Consistency builds memory, repetition = recall
Shift #3:
Use the 60 / 30 / 10 rule — 60 % primary, 30 % secondary, 10 % accent.
Lock in your codes (HEX / RGB / CMYK) with Coolors, Khroma or ColorSpace and repeat them everywhere.
Your brand colours should reflect how you want people to feel when they interact with you.
So friend, it’s your move:
What’ll your first brand-trust colour-shift be?
First published October 2025.
This content is for general information only and not intended as specific advice. For guidance tailored specifically to you, your business and requirements, consult a qualified professional.
