The Good Sh*ft.
Small shifts, big wins for your business.
Expert insights, practical tweaks, and fresh ideas delivered straight to your inbox. No fluff, no overwhelm, just real good shifts.

Is bad design killing your good content?
If your content isn’t converting the problem might not be the content. Because even the clearest or cleverest message can be ignored if the design doesn’t hit.

Is your website unintentionally excluding people?
Your website should invite all potential clients—but without accessibility, you might be shutting people out. Here are three quick checks.
