M. A. Design
McDonald Architectural Design (M.A.D.), is an architectural design practise based in beautiful Taupō, Aotearoa New Zealand.
With M.A.D. in a new phase of growth, they needed a modern, functional website to boost their profile, build an online presence, and attract ideal clients—with a visual link to their existing logo. Setting up a solid brand foundation for future growth and consistency across channels.
We started with a Strategy Session—to dig deep to understand M.A.D.’s offer, their business and website goals.
A Brand Refresh was built on this foundation—modernising and refreshing their logo and creating a brand system, underpinned by core values as future-facing, trusted creative experts.
Their brand and full website design elevates their focus on crafting meaningful buildings and spaces for people—with a cohesive brand identity to carry them into the future.
Their brand and Website design reflect M.A.D.'s core values—and showcases their commitment to meaningful architecture.
The new website and refreshed brand identity reinforced M.A.D.'s position as a professional, relatable, and creative architectural firm, helping to attract desired customers and strengthen their market presence.
WHAT WE DID 🪄
→ Strategy Session
→ Brand Development
→ Brand Positioning & Messaging
→ Logo
→ UX-led Web Design
→ Customised Squarespace build
→ Typeface + Colour Systems
