M.A.D.
→ Brand Development
→ Brand Positioning & Messaging
→ Logo
→ Website Design
→ Typeface + Colour Systems
Meaningful Buildings and Spaces for People
McDonald Architectural Design (M.A.D.), is an architectural design practise based in beautiful Taupō, Aotearoa New Zealand.
With M.A.D. in a new phase of growth, they needed a modern, functional website to boost their profile, build an online presence, and attract ideal clients—with a visual link to their existing logo. Setting up a solid brand foundation for future growth and consistency across channels.
We designed a refreshed logo and brand system, complete with typefaces, colour palette and key messaging.
Their brand and full website design aligns with M.A.D.'s core values as future-facing, trusted creative experts. Their focus on crafting meaningful buildings and spaces for people is highlighted, with a cohesive brand identity to carry them into the future.
Their brand and website design reflect M.A.D.'s core values—as future-facing trusted and creative experts—showcasing their commitment to meaningful architecture and a strong brand presence to carry them into the future.
The new website and refreshed brand identity reinforced M.A.D.'s position as a professional, relatable, and creative architectural firm, helping to attract desired customers and strengthen their market presence.
